西部证券：消费行业呈现底部特征 看好红利+优势全球资产及红利+修复

Group 1 - The consumption industry is showing bottom characteristics, with fundamental recovery acting as a catalyst for stock prices [2] - The policy environment is leading the financial environment, which in turn leads the fundamental environment, indicating a positive trend in the consumption sector [2] - Increasing focus on dividends and buybacks by companies, along with improved transparency and governance, are contributing to a more favorable competitive landscape [2] Group 2 - "Dividend +" is a short-term stable allocation strategy, favored for the first wave of returning consumer funds, with a focus on high-end consumption and certain mass-market products [3] - The market is expected to gradually refocus on the consumption sector, although there are still concerns regarding valuation and the performance of non-mainstream sectors [3] - Companies in the white goods sector are expected to benefit from increased long-term capital allocation, leading to high dividends and valuation improvements [3] Group 3 - New demographics, scenarios, and channels are driving long-term structural growth in domestic demand, with the "Z generation" and "new middle class" significantly influencing quality consumption [4] - High-repurchase emotional value consumption in areas like travel, health products, and smart technology is expected to see strong growth [4] - New retail brands, exemplified by companies like October Rice Field, are characterized by high management efficiency and growth potential [4] Group 4 - The theme of going overseas is expected to be a significant trend over the next 2-3 years, with high-quality outbound supply replacing overseas brands [5] - Companies like Anker and Spring Breeze are viewed positively for their long-term competitiveness in branding and channels [5] - The valuation of these companies is considered to have a significant safety margin for potential investment [5] Group 5 - Scarce overseas assets, such as those listed in Hong Kong like Xirui and Jinjie, are gradually gaining attention from domestic funds [6]