卫生巾界“爱马仕”遭吐槽：卖得最贵，却连“摆正”都难？

Core Viewpoint - Recent consumer complaints regarding Procter & Gamble's (P&G) Always liquid sanitary napkins highlight quality control issues, particularly with the misalignment of the absorbent core, leading to dissatisfaction among users [1][2][3] Group 1: Product Issues - Consumers have reported that the absorbent core of the Always liquid sanitary napkin is often misaligned, causing a poor user experience and raising concerns about potential leakage [3][9] - Many users have expressed frustration over the product's quality control, with complaints dating back to 2021 about the consistent asymmetry in the product design [3][12] - The product is marketed as a premium option, yet its higher price point does not seem to correlate with the expected quality, leading to consumer disappointment [6][12] Group 2: Market Performance - The feminine care segment, which includes Always, has seen a decline, with net sales dropping 4% to $4.755 billion and net profit down 12% to $880 million [12][13] - The overall performance in the Greater China market has also faced challenges, with sales decreasing by 15% in Q1 and 5% in Q2 of the 2025 fiscal year [13] Group 3: Consumer Expectations - Consumers are increasingly demanding higher quality and reliability from sanitary products, particularly regarding leakage prevention and absorbency [12][16] - A recent evaluation indicated that Always liquid sanitary napkins had the slowest absorption speed and the lowest absorption capacity among tested brands, raising concerns about their effectiveness [15][16] - Despite some positive feedback on the product's anti-leak capabilities, the overall user experience remains compromised due to absorption issues, leading to recommendations against use for those with heavier menstrual flows [16] Group 4: Regulatory Environment - The sanitary products industry is facing increased regulatory scrutiny, with new national standards set to take effect, emphasizing hygiene and safety in production [17] - The market has seen a crackdown on substandard products, with significant penalties imposed for violations, reflecting a growing emphasis on consumer safety and product quality [17]