“冰雪游”多点开花 我国万亿冰雪产业点燃冬季消费

Core Insights - The scale of China's ice and snow industry is projected to exceed 1 trillion yuan, reaching 10,053 billion yuan in 2025, indicating a significant growth in the sector [1] Group 1: Industry Growth - The number of ski resorts in China is expected to increase from 1,133 in 2018 to 2,678 by 2024, representing a growth rate of 136% [2] - The consumption amount at ski resorts is projected to reach 78.613 billion yuan during the 2024-2025 winter season, with a year-on-year increase of 27.97% in spending within a two-kilometer radius of ski resorts [2][8] - The number of companies in the ski equipment sector has grown from approximately 300 in 2015 to around 900 in 2023, reflecting a rising demand for winter sports gear [8] Group 2: Regional Development and Employment - The ice and snow economy is contributing to regional development, with ski resorts in Hebei Chongli creating over 30,000 jobs, where young ski instructors can earn comparable incomes to those in major cities [8] - The integration of "ice and snow" with rural tourism is helping local villagers increase their income, showcasing the economic benefits of the ice and snow industry [8] Group 3: Diversification of Offerings - Various regions are introducing new winter tourism experiences, such as winter camps and cultural activities, to attract more visitors and enhance the appeal of ice and snow activities [3][4] - Indoor ski facilities in southern cities like Shenzhen are gaining popularity, with over 700,000 visitors recorded, indicating a shift in winter sports participation beyond traditional northern regions [7]