Zhong Guo Jin Rong Xin Xi Wang·2025-12-10 07:56Core Viewpoint - The integration of traditional craftsmanship with zero-carbon technology is essential for the survival and development of heritage crafts in the contemporary era, as highlighted by Beijing Jinyu Group's initiative to create a "zero-carbon factory" [1][4]. Group 1: Strategic Transformation - The decision to establish a "zero-carbon factory" represents a disruptive strategic transformation driven by macro trends, including China's dual carbon goals and related policies that necessitate the transition of high-energy-consuming traditional manufacturing [4]. - The internal need for revitalizing heritage crafts is emphasized, as traditional techniques must adapt to modern environmental standards to survive and thrive in contemporary society [4]. - The combination of "heritage" and "zero-carbon" significantly enhances the brand value and market competitiveness of Jinyu's glass products, opening up broader market opportunities in high-end cultural creation, green architecture, and cultural tourism [4]. Group 2: Technical Challenges and Solutions - The core principle during the zero-carbon transformation is to maintain the essence and quality of the craftsmanship while innovating external technical methods [5]. - The strategy involves preserving traditional kiln structures while implementing efficient flue gas treatment and photovoltaic systems to achieve zero carbon emissions, likened to equipping ancient kilns with "environmental lungs" [6]. - The quantification of "fire control" is identified as a major technical challenge, which has been addressed by integrating temperature sensors into key kiln positions to digitize the firing process, thus combining traditional expertise with modern data [6]. Group 3: Future Goals and Vision - The company aims to establish a benchmark for the green transformation of traditional heritage industries and achieve a sustainable integration of culture, commerce, and tourism [7]. - Plans include annual zero-carbon factory certification and the development of high-value "zero-carbon + heritage" educational services, expanding the park's role from a production base to a green cultural experience destination [7]. - The vision is to create a virtuous cycle of "green investment—brand enhancement—market expansion—revenue feedback," ensuring sustainable funding and development for both zero-carbon initiatives and heritage preservation [7].