B-Ray Media(SH:600880) Zheng Quan Ri Bao·2025-12-10 08:04Core Viewpoint - Chengdu Borui Communication Co., Ltd. plans to acquire a total of 51% equity in Meijing Technology (Chengdu) Co., Ltd. from related parties for a transaction price of RMB 66.49 million, aiming to enhance its digital transformation in the media sector and expand its smart business layout [2][3][35]. Summary by Sections Transaction Overview - The acquisition involves purchasing 33.26% equity from Chengdu Media Group and 17.74% from Chengdu Meijing Media Co., Ltd. [2][3] - The transaction does not constitute a major asset restructuring and has been approved by the company's board of directors [3][6]. Financial Assessment - The assessed value of Meijing Technology's total equity as of June 30, 2025, is RMB 130.37 million, with a valuation increase of 53.48% compared to its book net assets [15][20]. - The transaction price of RMB 66.49 million is based on the assessed market value [23][25]. Company and Industry Context - Meijing Technology is a national high-tech enterprise focused on AI applications in the software development and service industry, particularly in intelligent communication [9][10]. - The company has developed five products, three of which are generating revenue, and is positioned in a growing market supported by national strategies [9][10][35]. Strategic Rationale - The acquisition aligns with the company's strategy to capitalize on opportunities in the AI application sector and supports its digital transformation goals [35][38]. - The transaction is expected to enhance operational synergies and create new business growth points through collaboration with existing business units [39]. Governance and Future Plans - Post-acquisition, Meijing Technology will become a subsidiary and will be included in the company's consolidated financial statements [43]. - The company plans to implement a long-term support strategy for Meijing Technology, focusing on R&D investment, capital operations, and talent incentives [32][39].