警惕未成年人电话手表“混圈”文化成虚荣社交

Core Viewpoint - The article highlights the emerging "circle culture" among children using smartwatches, particularly focusing on the social dynamics and pressures related to "likes" and social status within these groups [1][2][3]. Group 1: Social Dynamics - Children using smartwatches, such as the "小天才" brand, are forming social circles where accumulating likes is a status symbol, leading to a competitive environment [2][3]. - The terms "点主" (like master) and "混圈" (circle mixing) are used within these groups, indicating a culture where children strive for high like counts to gain social recognition [2][3]. - The pressure to maintain a high like count can lead to unhealthy social behaviors, including the removal of friends who do not engage actively [3]. Group 2: Features and Functionality - The smartwatches come with features that allow children to like each other's profiles, creating a gamified social experience that encourages frequent interaction [2]. - Some models include additional applications like "天才秀" and "权益卡," which further enhance the social engagement aspect [2]. - The design of these devices may not have anticipated the extent to which children would engage in social competition, raising questions about the appropriateness of such features for minors [5]. Group 3: Market Implications - The rise of a "gray market" for account trading and automated liking services indicates a monetization of this social competition, with prices for popular accounts reaching hundreds of yuan [4][5]. - The existence of automated programs for increasing likes reflects a growing concern over the integrity of social interactions among children [4]. - The brand has attempted to address these issues by changing the like system to require physical activity, but this has not fundamentally altered the competitive nature of the social circles [5].