功效护肤进入“信任重构期”：从成分崇拜到医学循证

Group 1 - The skincare industry is transitioning from "concept marketing" to a "scientific evidence" phase, driven by changing consumer demands for more precise and scientifically validated skincare solutions [1] - A report indicates that 71% of consumers seek targeted skincare based on skin type, and 50% are interested in the active ingredients' mechanisms and scientific validation, reflecting a more professional understanding of skincare products [1] Group 2 - The shift from "trend-based ingredients" to "logical inquiry" is fundamentally altering product development and market competition in the home skincare industry, ushering in a new era of skin science [2] - The launch of the IPL CLEAR SHOT device by the company exemplifies the home application of medical-grade technology, utilizing IPL technology that has been clinically validated for decades [2] - The device's selective photothermal action targets the root of pigmentation issues, effectively extending professional beauty experiences into home settings and broadening the value of home beauty devices [2] Group 3 - The IPL CLEAR SHOT has received a Class II medical device registration certificate, which signifies rigorous safety and efficacy evaluations by the National Medical Products Administration (NMPA), addressing industry skepticism regarding "intelligent tax" claims [3] Group 4 - The company's exploration reflects broader industry growth trends, with the online skincare market exceeding 100 billion, and the skin science beauty segment growing at 9%, outpacing the overall industry growth of 6% [4] - The company has a 47-year history in the beauty device sector, pioneering the home beauty device market and achieving significant breakthroughs in scientific skincare [4] - It is the only international beauty device brand to complete dual clinical trials and has published the first clinical efficacy paper on home beauty devices in a domestic SCI journal, showcasing its commitment to evidence-based medicine [4] - The future of the home skincare market is expected to see more innovative products that combine safety and efficacy, marking the onset of a new industry cycle centered on empirical evidence [4]