“珍酒·错金马”发布 树立白酒文创产品价值标杆

Group 1 - The core product "Zhenjiu·Cuojinma" was officially launched on December 9, marking the fifth zodiac commemorative liquor from Zhenjiu Li Du Group [1] - The product integrates national treasure-level cultural elements, intangible heritage techniques, zodiac culture, and brand essence, establishing a benchmark for cultural creative products in Chinese liquor [1] - The inspiration for "Zhenjiu·Cuojinma" comes from the Eastern Han bronze artifact "Bronze Galloping Horse," symbolizing good fortune and success [1] Group 2 - Since 2021, Zhenjiu has innovatively introduced the "Cuojin" zodiac series, drawing inspiration from various historical artifacts, thereby revitalizing cultural heritage [1] - "Zhenjiu·Cuojinma" is recognized as an innovative example in the liquor industry for deeply exploring traditional culture and enhancing the spiritual value and brand narrative of products [2]