最高3000万！美妆激励潮来了

Core Insights - The Chinese beauty industry is entering a new phase of policy explosion, with over 102 new regulations released since 2025, covering key aspects such as raw material innovation, registration, quality supervision, and personalized services, indicating a strategic shift from a "cosmetic manufacturing country" to a "cosmetic powerhouse" [1][71][96] Industry Overview - The total transaction value of the Chinese cosmetics market is projected to reach 1,073.822 billion yuan in 2024, making it the largest consumer market globally [4][71] - As of October 2025, there are over 20,000 registered cosmetic companies and 2,291,000 registered ordinary cosmetics in China [4][71] Regional Policies - Major production areas like Guangdong, Shanghai, Hainan, and Zhejiang have introduced targeted policies that leverage local industrial advantages, focusing on compliance and industry empowerment [4][72] - Guangdong has implemented a "strict regulation + strong support" policy, enhancing production compliance and providing substantial financial incentives for innovation [26][91] - Shanghai emphasizes its role as a "R&D hub + international window," with policies aimed at brand cultivation and innovation support [93] Specific Initiatives - Guangdong's policies include a one-time funding of up to 1 million yuan for approved national key laboratories and 100,000 yuan for new raw material registrations [92] - Shanghai's measures offer up to 200,000 yuan for new raw materials and 3 million yuan for projects promoting "Shanghai-made brands" [93][81] - Hainan is focusing on developing local resources like pearls and coconuts, with a special support policy for the cosmetics industry, offering up to 30 million yuan in direct funding [94][87] Regulatory Reforms - The National Medical Products Administration (NMPA) has released 20 core new policies since 2025, focusing on deepening regulatory reforms and activating innovation [96][97] - Key reforms include the introduction of a risk monitoring and evaluation management method, which shifts regulatory focus from post-event handling to proactive prevention [34][98] - The NMPA aims to achieve an internationally advanced level of cosmetic quality and safety regulation by 2035, with 24 reform measures targeting raw material innovation and registration efficiency [96][98] Technical Standards - The China National Institute of Standardization has published at least 65 technical standards and guidelines for cosmetics this year, providing essential technical support for regulatory compliance [53][54] - These standards aim to fill critical gaps in the regulatory framework, ensuring quality control and safety in the cosmetics market [53][54]