贵州拟推十大白酒促销措施:发白酒消费券,宴席用酒有优惠
Nan Fang Du Shi Bao·2025-12-09 13:47

Core Viewpoint - Guizhou province is seeking public opinion on a draft proposal aimed at promoting the sales of liquor, particularly focusing on the issuance of consumption vouchers for liquor purchases [1][2]. Group 1: Promotion Measures - The draft proposal includes ten measures to enhance liquor sales, such as online promotions, creating consumption scenarios, activating banquet markets, and encouraging collaboration between liquor companies and financial institutions [1][3]. - A notable measure is the issuance of consumption vouchers, which aims to increase the online sales of Guizhou liquor and expand its market presence nationwide [2][3]. Group 2: Specific Initiatives - The proposal plans to increase the presence of Guizhou liquor in large chain supermarkets and transportation hubs, as well as support its entry into telecom operators' points redemption malls [3]. - It also aims to stimulate the banquet market by encouraging liquor companies to offer customized liquor discounts for various celebratory events, which could significantly impact the banquet channel in the liquor industry [3]. Group 3: Financial Collaboration and Regulations - The draft encourages liquor companies to deepen cooperation with financial institutions, exploring services like "brand liquor pledge loans" and "liquor revenue rights financial products" to alleviate financial pressures [3]. - Additionally, the proposal emphasizes the need to combat market infringements, false advertising, and to enhance the liquor circulation traceability system to ensure product quality and protect consumer rights [3].

贵州拟推十大白酒促销措施:发白酒消费券,宴席用酒有优惠 - Reportify