央广财评丨小城文旅频“破圈” 折射我国消费市场“热力图”

Core Insights - The "Guangde Trio" has become a viral sensation on social media, attracting tourists from the Yangtze River Delta and across the country, reflecting the strong consumer demand for emotional value and authentic local experiences [1][3] Group 1: Consumer Trends - The "Guangde Trio," consisting of local specialties like stewed pot, milk tea, and peach crisp, exemplifies the trend of creating unique, shareable consumer symbols that lower decision-making costs for consumers [3] - The recent surge in visitors to Guangde, with 1.251 million tourists recorded from November 23 to December 4, highlights the area's appeal, especially given its resident population of around 500,000 [1] Group 2: Market Dynamics - The success of the "Guangde Trio" is part of a broader trend in China where local specialties are being creatively combined to enhance consumer experiences, as seen in other cities like Zibo and Bengbu [3] - The "14th Five-Year Plan" emphasizes expanding domestic demand, encouraging localities to explore unique characteristics and consumer needs to create engaging consumption experiences [4]