Aegon to become Transamerica and relocate to the U.S. The stock dives.

Core Viewpoint - Aegon is relocating its headquarters from the Netherlands to the U.S. and rebranding as Transamerica to enhance its position in the U.S. life insurance market [1] Group 1: Company Strategy - The relocation and rebranding are part of Aegon's ambition to become a leading player in the U.S. life insurance and retirement sectors [1]