“数字丝路”赋能文化出海，中国数字文化扬帆全球新蓝海

Core Insights - The seminar "Building the Digital Silk Road" focused on the challenges and opportunities for Chinese digital cultural products in global markets, emphasizing the shift from simple content export to deeper integration and interaction [1][3] Group 1: Digital Cultural Products - The rise of "digital new three samples" (short videos, online literature, and games) has fostered a thriving cultural ecosystem, with platform technology reshaping cultural connections along the Silk Road [1] - Chinese digital content is transitioning from a "one-way output" model to a "two-way interaction" model, positioning itself as a significant leader in the global market [1][2] Group 2: Global Acceptance and Integration - More Chinese digital lifestyles are being accepted overseas, with innovations like mobile payment and mini-programs enhancing cross-cultural connections [2] - The evolution of cultural export has progressed through four stages, culminating in a phase of deep integration where aesthetic and lifestyle elements are shared globally [3] Group 3: Role of Youth and Technology - Global youth are becoming key definers and promoters of cross-cultural exchanges, actively participating in content creation rather than being passive consumers [3] - Digital technologies, such as Tencent's mixed model, are lowering creative barriers, enabling international students to produce culturally blended 3D works [3] Group 4: Future of Cultural Export - The process of cultural export differs significantly from previous corporate expansions, with a proactive response to global curiosity about Chinese culture [4] - The future of cultural export relies on emotional resonance with young audiences, leveraging platform power, technological advancements, and global co-creation models to facilitate cross-border cultural exchange [4]