Zheng Quan Ri Bao Wang·2025-12-10 09:44Core Viewpoint - Qingdao Beer has been recognized for its commitment to social responsibility and sustainable development, being the only local state-owned enterprise from Shandong province included in the "State-owned Enterprises Social Responsibility Blue Book (2025)" as an exemplary case for industrial upgrading [1][2]. Group 1: Social Responsibility and Recognition - Qingdao Beer is the only industry representative and the only local state-owned enterprise from Shandong to be included in the blue book, marking its third recognition as an exemplary case [1]. - The company has a long-standing commitment to environmental principles, focusing on quality craftsmanship, green development, innovation, and social care, driving sustainable development and creating shared value across its value chain [2][3]. Group 2: Technological Innovation - Qingdao Beer leverages its national-level innovation platform to enhance its capabilities in strain research, flavor control, low-carbon brewing, and product innovation, aiming to cultivate new productive forces [4]. - The company has been awarded the National Science and Technology Progress Award twice, being the only brewery to achieve this honor four times, reflecting its leadership in technological innovation [4]. Group 3: Digital Transformation - Qingdao Beer is committed to a clear digital transformation blueprint, optimizing organizational structure, business processes, and operational models, fully integrating technology to achieve comprehensive upgrades [5]. - The company has implemented five major projects focusing on product optimization, agile innovation, process optimization, data quality, and talent organization, establishing 25 national-level green factories [5]. Group 4: Industry Ecosystem and Business Expansion - The company is innovating its business models around beer, enhancing experiences through museums, festivals, bars, hotels, and other integrated tourism and retail formats [6]. - Qingdao Beer is expanding its fresh delivery business in over 30 cities, leading new consumption trends and enhancing the value of the entire industry chain [6]. - The brand value of Qingdao Beer is reported at 280.355 billion, ranking first in the Chinese beer industry and among the world's top 500 brands, indicating robust operational performance [6].