山姆食品安全风波背后，会员店面临这些挑战

Core Viewpoint - Recent consumer complaints about a mouse found in a product from Sam's Club highlight ongoing challenges in the membership store sector, emphasizing the need for improved supply chain management and consumer safety [1][5][6] Group 1: Consumer Complaints and Company Response - A consumer reported finding a live mouse in a mochi purchased through Sam's Club's "Express Delivery" service, prompting the company to conduct a thorough investigation with a pest control company [1] - Sam's Club stated that their investigation did not reveal any signs of pest issues in the product's production, packaging, or storage processes [1] Group 2: Evolution of Membership Stores - Membership stores in China have evolved over the past 20 years, transitioning from a model that required upfront membership fees to becoming a mainstream retail format [1][2] - Initially, the membership fee model faced resistance from consumers, but the rise of middle-income groups has led to increased acceptance due to the perceived value of exclusive products and high cost-performance ratios [2] Group 3: Competitive Landscape - The membership store sector is becoming increasingly competitive, with major players like Sam's Club and Costco focusing on product development and procurement capabilities to differentiate themselves [2][3] - The standardization of popular products among competitors has intensified competition, reducing the uniqueness of offerings and increasing pressure on established brands [2][3] Group 4: Supply Chain and Logistics Challenges - The challenges in product supply and differentiation have led to a decrease in the uniqueness of offerings, with consumers becoming more discerning about value for money [3][6] - The rise of e-commerce and the need for efficient logistics have added complexity to the operations of membership stores, with companies like Hema leveraging their online capabilities to gain a competitive edge [5][6] Group 5: Future Outlook - The membership store model has potential for growth, but companies must focus on developing high-quality, exclusive products while ensuring the safety of all logistics and delivery processes [6] - The recent incident underscores the importance of maintaining product integrity throughout the supply chain, as any lapse can significantly damage brand reputation [6]