飞猪发布《2025年租车自驾游报告》 租车用户规模扩大近三成

Core Insights - The report indicates a strong growth trend in car rental orders on the platform, with "post-90s" users nearing 50% of the user base and "post-00s" users showing a nearly 40% year-on-year increase in order volume [1] - The number of car rental users is expected to grow by nearly 30% year-on-year, with an average rental period exceeding 6 days [1] - Emerging travel destinations are shifting from traditional hotspots to surrounding "second-tier" areas, with significant growth in regions like Xinjiang, Jiangxi, and Gansu [1] User Demographics - "Post-90s" users account for nearly half of the rental user base, while "post-00s" users are growing at a faster rate [1] - The average rental duration has increased, indicating a shift towards longer trips [1] Popular Destinations - Top cities for car rentals include Chengdu, Sanya, Haikou, and Urumqi, among others [1] - New popular self-driving routes are emerging, such as the Zhejiang East Coast Highway and the Anhui South Tibet Line [1] Electric Vehicle Trends - The growth rate of electric vehicle rentals is more than double that of the overall market, with electric vehicles nearing 30% of total rentals [2] - SUVs and business vehicles are the main drivers of market growth, with their growth rate also being double that of the overall market [2] Travel Consumption Patterns - The "wheel economy" is driving additional travel-related consumption, with seamless connections between various transport modes being highly favored [2] - Users who booked flights, hotels, or tickets alongside car rentals increased by nearly 40% year-on-year [2] Service Upgrades - There is a noticeable trend towards enhanced user experience in the car rental market, with consumers favoring more standardized and quality services [2] - Leading rental platforms are upgrading service quality and accelerating the integration of online and offline experiences [2] Operational Growth - The "Comfort Rental" service launched in January 2025 has seen rapid growth, with rental volumes nearly doubling in the second half of the year compared to the first half [3] - The number of rental center store transactions has increased by over 70% year-on-year, with average pick-up and drop-off times reduced by more than half [3]