B-Ray Media(SH:600880) Mei Ri Jing Ji Xin Wen·2025-12-10 11:31Core Viewpoint - Chengdu Media Group's subsidiary, Borui Communication, has acquired a 51% stake in Meijing Technology for 66.49 million yuan, marking a significant step in the digital transformation strategy of the company and the integration of AI and media [1][2] Strategic Significance - The acquisition is seen as a strategic accelerator for Borui Communication's digital transformation, leveraging Meijing Technology's dual expertise in media and technology to enhance the company's capabilities [2] - This transaction is part of an internal resource optimization strategy rather than an external cross-industry merger, aiming to synergize Borui Communication's digital cultural resources with Meijing Technology's AI capabilities [2] Performance Assurance - The deal includes legally binding performance commitments, ensuring that Meijing Technology's cumulative net profit from 2026 to 2028 will not be less than 23.1 million yuan, with cash compensation from the transferor if targets are not met [3] - Meijing Technology has a proven commercial path and a strong client base, having established itself in the enterprise-level AI application sector since its inception in 2018 [3] Technological Strength - Meijing Technology has received industry recognition, including the Wang Xuan News Science and Technology Award, and has collaborated with the Xinhua News Agency on AI applications [4] - The company has a robust R&D foundation, with over 80% of its workforce in research roles and a clear product strategy, including the upcoming launch of the Yuyun Smart Communication Platform [4] Ecosystem Synergy - The merger aims to create deep resource integration and value amplification, with Borui Communication committing to support Meijing Technology in R&D, business, and talent development [7] - Meijing Media, as the second-largest shareholder, will also facilitate client introductions, enhancing market expansion and technology implementation [7] Long-term Growth Potential - The integration is rooted in Chengdu Media Group's strategic stability and resource matrix, providing a solid foundation for the development of a new type of smart media group [9] - Chengdu's cultural heritage and vibrant market environment offer unique advantages for the digital cultural strategy, supported by a strong pool of technology talent and innovative enterprises [9][10] Alignment with National Strategy - The development strategy of Chengdu Media Group aligns with national cultural digitalization initiatives and the goal of establishing Chengdu as a world cultural city, providing ample policy space and growth opportunities [10]