Why Wall Street Is Closely Watching Zebra Technologies Corporation (ZBRA)

Group 1: Analyst Ratings and Price Targets - Zebra Technologies Corporation (NASDAQ:ZBRA) has a 'Buy' rating or equivalent from 70% of analysts, with a median price target of $355, indicating a potential upside of about 35% from the current price [1] - Analyst Piyush Avasthy from Citi reaffirmed a 'Hold' rating with a price target of $311, suggesting a potential upside of nearly 18% [2] Group 2: Company Strategy and Performance - During the Stephens Annual Investment Conference, Zebra Technologies highlighted its strategic vision amid a volatile macroeconomic environment, focusing on growth opportunities and regional pressures [3] - The company aims for 6% organic growth and 17% EPS growth for the year, with core initiatives including share buybacks, the ELO acquisition, and acceleration of RFID and machine vision technologies [4] - Zebra Technologies has deployed $300 million in share buybacks and committed to another $500 million over the next 12 months, with the ELO acquisition expected to contribute $400 million in revenue immediately [4] Group 3: Market Position - Zebra Technologies is well-positioned in North America and Asia-Pacific but lags in Europe, focusing on digitalization and automation of frontline operations [4] - The company operates in the automatic identification and data capture solutions industry through two segments: Asset Intelligence & Tracking, and Enterprise Visibility & Mobility [4]