从“五大百亿”到千亿新蓝图！广东清远的“媒体+”现代农业方法论

Core Insights - The article discusses the transformation of modern agriculture in Qingyuan, Guangdong, highlighting the shift from a "five hundred billion" model to a "trillion" vision, driven by innovative practices and media integration [2][10][13]. Group 1: Agricultural Development - Qingyuan's modern agricultural industry has seen significant growth, with the comprehensive output value increasing from approximately 20 billion to over 40 billion by the end of 2024, achieving a doubling effect and maintaining over 30% growth for two consecutive years [10][11]. - Key products such as Qingyuan chicken and Xiniu bamboo shoots have surpassed 10 billion in output value, while Yingde black tea has become the top brand in the national black tea category [11][12]. Group 2: Media Integration - The "media+" approach has been pivotal in enhancing the agricultural market system, focusing on brand development, industrial thinking, and comprehensive empowerment [15][16]. - Qingyuan has created a family of seven IP images to promote its agricultural products, resulting in an average product premium of 20% and an overall annual sales increase of over 70% [28][29]. Group 3: Brand Building - The region has recognized the importance of systematic branding and market strategies, utilizing media to promote its high-quality agricultural products and tell compelling stories about Qingyuan's agricultural heritage [22][23]. - The brand value of Yingde black tea has surged to 5.178 billion, reflecting the successful narrative and quality assurance efforts [35]. Group 4: Industry Collaboration - Qingyuan's agricultural sectors are interlinked, with initiatives like the "Qingyuan Chicken" and "Xiniu Bamboo Shoot" events promoting cross-industry collaboration and enhancing overall competitiveness [145][150]. - The integration of various agricultural products under the "Qingyuan Good Soil" branding has led to the development of fusion dishes, further expanding market reach [147][148]. Group 5: Future Prospects - Qingyuan is poised to cultivate "five hundred billion+" industries, with a focus on the 桂花鱼 (osmanthus fish) as a new growth area, aiming for a production value of 1.97 billion by 2024 [153][154]. - The region's approach combines ecological farming, technological innovation, and cultural significance, creating a comprehensive model for agricultural development [156][168].