农业农村部部署2026年元旦春节促消费工作 有力有效扩大农产品消费

Core Viewpoint - The Ministry of Agriculture and Rural Affairs has launched a consumption promotion activity titled "Special Products, Seeking New Year Flavor" for the 2026 New Year and Spring Festival, aiming to enhance agricultural product consumption during the peak holiday season [1] Group 1 - The initiative requires local authorities to implement the "Implementation Plan for Promoting Agricultural Product Consumption" [1] - The focus is on practical measures to boost consumption, ensuring a precise match between supply and demand [1] - The campaign aims to innovate consumption scenarios and expand consumption space to effectively increase agricultural product consumption [1] Group 2 - The goal is to better meet the holiday consumption needs of urban and rural residents [1]