飞猪《2025年租车自驾游报告》：租车用户规模扩大近三成

Core Insights - The core viewpoint of the article highlights the strong growth in the car rental market, particularly among younger generations, with a significant increase in orders and user engagement in self-driving travel [1][7]. Group 1: Market Growth and User Demographics - In 2025, the rental order volume on the platform is expected to maintain a strong growth trend, with users born in the 1990s making up nearly 50% of the user base, while users born in the 2000s show a year-on-year order growth of nearly 40% [1][7]. - The domestic self-driving travel market is thriving, with self-driving travel accounting for 77.4% of national travel methods, driven by the explosion of the rental market and the popularity of new energy vehicles [1][7]. Group 2: Rental Market Trends - The number of rental users in 2025 is projected to increase by nearly 30% year-on-year, with an average rental period exceeding 6 days [1][7]. - Popular cities for car rental include Chengdu, Sanya, Haikou, Urumqi, Kunming, Guangzhou, Xi'an, Chongqing, Hangzhou, and Dali, indicating a trend towards both long-distance leisure self-driving and short-distance weekend getaways [1][7]. Group 3: Emerging Destinations and Routes - Self-driving travel is expanding from popular destinations to surrounding "second-tier" areas, with cities like Tacheng, Fuzhou, Wuwei, Tai'an, and Honghe showing rental order growth rates of three times or more [2][8]. - New popular self-driving routes include the Zhejiang East Coast Highway, Anhui South Tibet Line, and the Tianshan Ring Road, alongside traditional routes [2][8]. Group 4: Vehicle Preferences and Supply Changes - User preferences for vehicles are evolving, with increasing demand for comfort, performance, and unique travel experiences, while the rapid adoption of new energy vehicles is reshaping the rental market supply [3][9]. - In 2025, the growth rate of new energy vehicle rentals is expected to be more than double that of the overall market, with new energy vehicles accounting for nearly 30% of the total rental volume [3][9]. Group 5: Integration of Travel Services - The "wheel economy" is driving more travel-related consumption, with a trend towards integrated experiences involving flights, hotels, car rentals, and tickets [4][10]. - The number of rental users who simultaneously booked flights, hotels, or tickets is expected to grow by nearly 40% year-on-year [4][10]. Group 6: Service Quality and User Experience - The rental market is experiencing a trend towards service quality upgrades, with consumers favoring more standardized and high-quality service platforms [4][10]. - The launch of the "Comfort Rental" service by the company offers a one-price model with no additional fees, free cancellations, and comprehensive insurance coverage, leading to a rapid increase in rental orders [4][10]. Group 7: Convenience in Rental Operations - The establishment of offline rental stores at airports and train stations in popular cities has improved user convenience, with rental center orders increasing by over 70% year-on-year and average pick-up and drop-off times reduced by more than half [5][11].