年底“翘尾”！深圳新房二手房周成交量环比双升

Core Viewpoint - The Shenzhen real estate market is showing signs of recovery as the year-end approaches, with both new and second-hand housing transactions increasing week-on-week, indicating a growing demand from first-time and upgrading buyers, as well as a strong performance in the luxury market [1][6]. Group 1: New and Second-hand Housing Transactions - In the 49th week of the year, new housing transactions reached 807 units, reflecting a week-on-week increase of 4.8%, with residential sales accounting for 608 units, up 7.4% [2]. - The second-hand housing market recorded 1,419 transactions, marking a 6.2% increase week-on-week, achieving a strong start for December [2]. Group 2: Demand Trends - The demand side is also showing improvement, with new commission purchase contracts increasing by 4.8% week-on-week, indicating a sustained rise in home-buying intentions among citizens [3]. - The number of second-hand contracts signed at LeYouJia stores rose by 17.9% week-on-week, with viewing activity increasing by 5.3%, suggesting a robust market interest [3]. Group 3: Buyer Preferences and Market Dynamics - The majority of buyers (83.7%) are targeting properties priced under 10 million yuan, while 16.3% are looking at homes above this price point, indicating that first-time and upgrading buyers dominate the market [4]. - Longgang district has emerged as a benchmark for value, with a 25.4% share of buyer intentions and an average target price of 3.48 million yuan, while central districts like Futian and Nanshan have lower market shares due to higher prices [4][5]. Group 4: Luxury Market Performance - The luxury housing market is performing strongly, with the recent launch of the Qianhai Times Royal Mansion achieving an 80% sales rate on its opening day, indicating high demand for premium properties [6]. - The project, located in a core area of Qianhai, has attracted significant market attention, with 157 client registrations prior to the launch, showcasing the potential for high-end residential developments [6]. Group 5: Overall Market Outlook - The increase in both new and second-hand housing transactions, coupled with the strong sales of premium projects, suggests that a year-end "tailwind" market is forming, with stable demand from first-time and upgrading buyers contributing to a mild recovery in the Shenzhen real estate market [6].