这个冬天，来北京“玩”雪吧！

Core Insights - Beijing is leveraging its unique advantages as a "Double Olympic City" to develop a diverse ice and snow tourism product system, integrating resources from the city, suburbs, and the Beijing-Tianjin-Hebei region, aiming to make winter tourism a new engine for high-quality regional development [1] Urban Ice and Snow Facilities - The enthusiasm for ice and snow sports in Beijing is rising, with city parks offering family-friendly snow play areas and professional indoor ice rinks, making ice and snow activities accessible to a wider audience [1][2] - Major parks are set to open dedicated snow play areas, featuring safe and engaging activities for children, enhancing the local winter tourism experience [2] Upgraded Ice Rinks - The All-Star Skating Club in Fengtai District features an Olympic-standard ice surface and hosts various events, catering to all age groups from beginners to professionals [4] - Ice rinks are focusing on different user needs, with facilities like the Huaxi Ice and Snow Entertainment Center providing a large professional ice surface and a seamless integration of shopping and dining experiences [5] Ski Resorts for Beginners - Eleven ski resorts in the suburbs are focusing on the needs of children and beginner skiers, creating dedicated beginner slopes and enhancing facilities to lower the entry barriers for ice and snow sports [6] - The Nanshan Ski Resort has established a dedicated practice area for young children, ensuring a safe learning environment with professional instructors [6][7] Regional Collaboration - The "2025-2026 Beijing-Zhangjiakou Ice and Snow Cultural Tourism Season" has been launched, promoting regional collaboration with themed tourism routes connecting Olympic venues and cultural spaces [10] - The integration of cultural elements into winter tourism is highlighted by events that combine traditional crafts with winter sports, enhancing the overall visitor experience [11] Enhanced Transportation Services - The introduction of "snow gear convenience services" on high-speed trains between Beijing and Zhangjiakou aims to facilitate travel for winter sports enthusiasts, making it easier to transport ski equipment [13] Event-Driven Tourism - Beijing is hosting a series of international and domestic ice and snow events, enhancing its appeal as a winter tourism destination and promoting a "watching and traveling" trend [15][17] - The city has developed a "Double Olympic 100" event system, ensuring a continuous schedule of exciting events throughout the winter season, which is expected to drive tourism and local consumption [19][20]