农业农村部：抓住元旦春节消费旺季 出台促消费务实举措 有力有效扩大农产品消费

Core Viewpoint - The Ministry of Agriculture and Rural Affairs has launched a consumption promotion activity titled "Taste Local Products, Seek New Year Flavor" for the 2026 New Year and Spring Festival, aiming to enhance agricultural product consumption during the festive season [2][3]. Group 1: Activity Overview - The initiative requires local authorities to implement the "Implementation Plan for Promoting Agricultural Product Consumption" and to develop practical measures to boost consumption during the peak festive season [3]. - The focus is on five key areas, including the release of a directory of "local specialty" brand products, support for fresh supermarkets and live e-commerce to establish dedicated sections for these products, and encouraging companies to innovate festive products [4]. Group 2: Consumer Engagement Strategies - The plan includes organizing themed consumption activities, promoting "local specialties" in communities, scenic areas, and streets, and supporting wholesale and agricultural markets to host New Year fairs [4]. - Collaboration with major e-commerce platforms for online New Year festivals and live streaming sales is also part of the strategy to enhance the reach of high-quality local products [4]. Group 3: Health and Safety Initiatives - The initiative emphasizes health-oriented consumption activities, promoting healthy dietary practices during the festive season, and addressing common dietary issues [4]. - There will be a focus on monitoring the quality and safety of agricultural products, with increased risk monitoring in key regions and for key varieties [4]. Group 4: Support for Poverty Alleviation - The program aims to facilitate consumption support activities, leveraging mechanisms such as East-West cooperation and social assistance to encourage the purchase of agricultural products from poverty-stricken areas [4]. - Strategies include issuing consumption vouchers and implementing promotional offers to create a warm festive atmosphere [4]. Group 5: Launch Event - The "Taste Local Products, Seek New Year Flavor" consumption promotion activity will be jointly launched by the Ministry of Agriculture and Rural Affairs along with several cities on December 11 at the National Agricultural Exhibition Center [5].