35亿港元买楼,京东今年在香港持续“买买买”策略
Di Yi Cai Jing·2025-12-10 13:32

Core Viewpoint - JD.com is significantly expanding its investment in Hong Kong, focusing on retail and logistics, with recent acquisitions aimed at enhancing its market presence and supply chain capabilities in the region [2][4]. Group 1: Investment and Acquisitions - JD.com has acquired Surearn Profits Limited, which holds office space in the China Construction Bank Tower in Central Hong Kong, valued at HKD 34.98 billion [2]. - The acquisition of local supermarket chain Jia Bao, which has over 90 stores in Hong Kong, is expected to enhance JD.com's fresh supply chain in the Guangdong-Hong Kong-Macao Greater Bay Area [2][3]. Group 2: Market Strategy and Growth - In September of last year, JD.com announced an initial investment of RMB 1.5 billion to subsidize product prices, logistics, and service improvements in Hong Kong [3]. - JD.com has implemented a zero-commission and no annual fee policy for local merchants to lower entry barriers and operational costs [4]. Group 3: Operational Expansion - JD.com has launched its Hong Kong Island logistics center and added over 100 couriers, resulting in a daily average of over 50 times increase in package collection volume in 2023 [3]. - The company is also leveraging its Hong Kong operations as a springboard to expand into Southeast Asia, aiming to build a diversified business ecosystem encompassing retail, logistics, technology, and finance [4]. Group 4: International Business Development - JD.com has acquired approximately 59.8% of the shares and voting rights of German retail group CECONOMY, with the transaction valued at RMB 18 billion, expected to complete in the first half of 2026 [6]. - The company has initiated its European online retail business and is testing operations for its brand Joybuy in London, while also opening a logistics warehouse in Dubai [6]. - JD.com's new business revenue, including food delivery and overseas operations, has seen a year-on-year increase of 214% to RMB 15.59 billion [6].