Di Yi Cai Jing·2025-12-10 13:35Core Viewpoint - JD.com is expanding its presence in Hong Kong through strategic acquisitions and investments, aiming to enhance its retail, logistics, and technology operations in the region [2][4]. Group 1: Acquisitions and Investments - JD.com has acquired Surearn Profits Limited, which holds a property valued at HKD 34.98 billion in Central Hong Kong, as part of its ongoing expansion strategy [2]. - The acquisition of local supermarket chain Jia Bao, completed in August, is expected to strengthen JD.com's fresh supply chain in the Guangdong-Hong Kong-Macao Greater Bay Area and accelerate its local retail market expansion [2]. - In September of the previous year, JD.com announced an initial investment of HKD 1.5 billion to enhance its market presence in Hong Kong through price subsidies and service optimization [2]. Group 2: Operational Growth - JD Express's operations in Hong Kong have seen significant growth, with a daily average of parcel collection increasing over 50 times and cross-border parcel volume rising over 130 times in 2023 [3]. - To attract local merchants, JD.com introduced a zero-commission and no annual fee policy in March, lowering the barriers for local businesses to join the platform [3]. Group 3: Strategic Rationale - The expansion into the Hong Kong market is driven by the saturation of domestic e-commerce growth, prompting JD.com to seek new market opportunities [4]. - Hong Kong serves as a strategic base for JD.com to extend its supply chain and market reach into Southeast Asia, enhancing its diversified business ecosystem in retail, logistics, technology, and finance [4]. Group 4: International Expansion - JD.com has also made significant strides in international markets, including acquiring approximately 59.8% of German retail group CECONOMY, valued at RMB 18 billion, with plans to complete the transaction by mid-2026 [4]. - The company has launched its European online retail business and is testing operations in London, while also opening a logistics warehouse in Dubai [5]. - JD.com's new business revenue, including food delivery and overseas operations, grew by 214% year-on-year to RMB 15.59 billion in the third quarter [5].