千年窑火燃新韵，汉青陶瓷“花式”出圈

Core Viewpoint - The integration of traditional craftsmanship and modern consumer demands is exemplified by Hanqing Ceramics, which has emerged as a new brand in Shandong's service consumption landscape, showcasing a blend of heritage and innovation [1][6]. Group 1: Company Overview - Hanqing Ceramics, established in 2007, has incorporated millennia of porcelain-making expertise into its production processes, achieving recognition as a "National Porcelain Production Enterprise" [3]. - The company has provided customized porcelain for significant events, including the 2008 Beijing Olympics and the 2019 National Day banquet, establishing a strong foundation for service innovation [3]. Group 2: Service Innovation - Hanqing Ceramics has transformed the traditional manufacturing mindset by introducing C2M (Customer-to-Manufacturer) deep customization services, allowing for personalized products that cater to both corporate and individual needs [3]. - The "Ceramics+" initiative has expanded the role of porcelain beyond mere utility, integrating cultural elements and lifestyle branding through collaborations with local cultural heritage [4]. Group 3: Digital and Experiential Marketing - The company has embraced digital transformation by merging online and offline marketing strategies, utilizing e-commerce and social media to reach a broader audience [5]. - The establishment of the Hanqing National Porcelain Art Center offers immersive experiences, allowing consumers to engage with the craftsmanship and cultural significance of ceramics [5]. Group 4: Market Recognition and Achievements - Hanqing Ceramics produces over 2 million high-end bone china items annually, exporting to over 20 countries and becoming a preferred partner for renowned domestic and international enterprises [5]. - The company has received over 60 provincial and national awards, reinforcing its status as a leader in the ceramics industry and a model for transitioning from labor-intensive to design-intensive production [5].