Alaska Air(US:ALK) Prnewswire·2025-12-10 14:00Core Points - Alaska Airlines returns as the presenting sponsor for the New Year's Eve celebration at the Space Needle, showcasing a spectacular drone and fireworks show to welcome 2026 [1][2][3] - The event will feature 500 drones and a 10-minute light show leading up to a pyrotechnic display at midnight, broadcasted across multiple markets [2][4] - The Space Needle has undergone a $100 million renovation, enhancing visitor experience and increasing its capacity to host over a million visitors annually [5][6] Company Highlights - Alaska Airlines is positioned as Seattle's hometown airline, offering over 100 nonstop destinations and expanding its international service to Europe in spring 2026 [3][6] - The partnership with the Space Needle reinforces Alaska Airlines' commitment to community engagement and regional pride [2][3] - The event is expected to generate significant visitor spending and economic impact for the Seattle area, projected at over $900 million in 2025 [10] Event Details - The New Year's Eve show will begin at 11:53 PM PT, featuring a countdown with drones and a fireworks display at midnight [5][6] - Pre-show activities will include live music and giveaways, encouraging local participation and enhancing the festive atmosphere [4][10] - The event will be broadcast live across various platforms, ensuring wide accessibility for viewers [4][5]