Maple Magic: Denny’s Unveils “Sticky Kicks” – the World’s First Sneakers Made with Real Syrup

Core Concept - Denny's is launching "Sticky Kicks," the first-ever sneakers made with real Denny's syrup, in celebration of National Maple Syrup Day on December 17, 2025, showcasing a unique blend of diner culture and streetwear fashion [1][6]. Product Details - Sticky Kicks feature a clear, sealed panel displaying real Denny's syrup, designed with syrup-colored patent leather and the iconic Denny's logo [2][6]. - The sneakers will be available in adult men's sizes 8-13 and retail for $195 [5]. Marketing Strategy - Denny's Rewards members will have exclusive early access to purchase the sneakers, emphasizing the brand's commitment to engaging its loyal customer base [4][11]. - The launch is positioned as a bold and creative marketing move, aligning with Denny's identity and culture [3][6]. Company Background - Denny's is a family dining restaurant brand based in Spartanburg, SC, with over 70 years of history, focusing on providing value across various meal times [8]. - As of September 24, 2025, Denny's operates 1,459 global restaurants, with 1,397 being franchised [9].