PepsiCo to cut prices and 20% of products under a new deal
PepsiCoPepsiCo(US:PEP) Fastcompany·2025-12-10 14:21

Core Insights - PepsiCo plans to cut nearly 20% of its product offerings by early next year to streamline operations and enhance marketing investments [1] - The company aims to introduce new products with simpler and more functional ingredients, such as Doritos Protein and Simply NKD Cheetos and Doritos, which will not contain artificial flavors or colors [2] - These strategic changes are influenced by Elliott Investment Management, which acquired a $4 billion stake in PepsiCo, highlighting concerns over strategic clarity, growth deceleration, and profitability erosion in North America [3] Group 1 - PepsiCo will reduce its product offerings by nearly 20% to invest in marketing and improve consumer value [1] - The introduction of new products will focus on simpler ingredients, including a prebiotic cola [2] - Elliott Investment Management's $4 billion stake has prompted these changes due to concerns about the company's strategic direction and profitability [3]