关厂、裁员、大砍产品线、降价……饮料巨头重大战略调整

Group 1 - The core point of the article is that PepsiCo has reached a strategic reform agreement with activist investor Elliott Management to address declining performance, falling stock prices, and competitive market pressures [1][3] - The company plans to reduce nearly 20% of its product line (SKUs) in the U.S. market by 2026 to tackle the issue of "brand bloat" and will lower prices on certain products [1][3] - The adjustments will primarily involve underperforming or low-margin products, with the savings being redirected to enhance marketing and improve product cost-effectiveness [1][3] Group 2 - PepsiCo will implement a dual strategy of "affordability" and "healthiness," expanding the supply of low-priced everyday products across all channels [1] - The company plans to launch a new line of "clean label" products by 2026, featuring high-protein, whole grain, and no additives, such as Simply NKD snacks and Doritos protein products [1] - In 2023, PepsiCo has closed three factories and multiple production lines, and is planning layoffs to reduce costs, while also instructing employees in several North American offices to work remotely [3] Group 3 - The company expects core business revenue growth of 2%-4% for the fiscal year 2026, which is higher than the 1.5% growth seen in the first nine months of the year [3] - Core earnings per share are projected to grow by 5%-7% (7%-9% excluding the impact of the global minimum tax) [3] - The agreement includes a comprehensive review of the North American supply chain and market system, as well as an update of board members to address Elliott's previous concerns about operational efficiency [3]