Italy opens antitrust probes into Swatch and Citizen pricing practices

Core Viewpoint - Italy's antitrust regulator has initiated investigations into The Swatch Group and Citizen Watch for potentially restricting competition on retail prices of watches sold in Italy [1][2]. Group 1: Investigations Overview - The Italian Competition Authority is examining whether Citizen Watch Italy and The Swatch Group (Italia) have engaged in anti-competitive agreements, specifically concerning retail price coordination among authorized dealers [2]. - The investigations are based on suspected violations of Article 101 of the Treaty on the Functioning of the European Union (TFEU) [2]. Group 2: Allegations Against Citizen Watch - Citizen Watch is accused of directing its selective distribution network to maintain specific retail prices and monitoring pricing behavior among its distributors [3]. - The company allegedly implemented "retaliatory commercial measures" against distributors who offered discounts or deviated from the set prices [3]. Group 3: Allegations Against The Swatch Group - Similar allegations have been made against The Swatch Group, which is suspected of imposing fixed retail prices within its selective distribution network and monitoring compliance [4]. - The Swatch Group may also retaliate against distributors that do not adhere to these pricing requirements [4]. Group 4: Legal Implications - The pricing practices of both Citizen Watch and The Swatch Group could be classified as resale price maintenance, which is a serious violation under Article 4(a) of Commission Regulation [5]. - These practices may infringe upon Article 101 of the TFEU, leading to potential legal consequences [5]. Group 5: Investigative Actions - In December 2025, the Italian Competition Authority, with support from the Special Antitrust Unit of the Italian Financial Police, conducted inspections at the offices of both Citizen Watch Italy and The Swatch Group (Italia) as part of the ongoing investigations [6].