Skip The Market Darling Eli Lilly; Buy The Underdog Novo Nordisk

Core Insights - The article aims to compare Novo Nordisk (NVO) with its main competitor Eli Lilly (LLY) and five other large-cap pharmaceutical companies to assess whether NVO is undervalued [1] - The author emphasizes the importance of identifying reasonably priced companies with strong long-term growth prospects and uncovering small- and mid-cap companies with potential for exponential growth through fundamental analysis [1] Company Analysis - Novo Nordisk is positioned against Eli Lilly and five other major pharmaceutical companies to evaluate its market valuation [1] - The analysis focuses on the financials, business fundamentals, and valuations of these companies to determine investment opportunities [1] Investment Philosophy - The article reflects a belief that educated individuals can outperform the market by understanding basic accounting and financial principles [1]