农业农村部部署开展2026年元旦春节“品特产 寻年味”消费促进活动

Core Viewpoint - The Ministry of Agriculture and Rural Affairs has launched a consumption promotion activity titled "Taste Local Products, Seek New Year Flavor" for the 2026 New Year and Spring Festival, aiming to boost agricultural product consumption during the peak holiday season [1] Group 1: Activity Focus Areas - The initiative will focus on five key areas to enhance agricultural product consumption [2] - A directory of "local specialty" brand New Year goods will be published, encouraging innovation in holiday products to meet diverse consumer needs [2] - The organization of holiday-themed consumption activities will include local specialties entering communities, scenic spots, and streets, as well as online New Year festivals [2] - The promotion of agricultural and cultural tourism integration will showcase unique agricultural products and recommend winter tourism routes [2] - Health-focused consumption activities will promote healthy eating and dietary adjustments during the holiday season [3] Group 2: Support Mechanisms - Consumer assistance activities will be conducted to encourage the purchase of agricultural products from poverty-stricken areas through various incentives [3] - The Ministry will collaborate with several regions, including Beijing, Tianjin, and others, to officially launch the consumption promotion activity on December 11 [3]