“媒体+”新探索：大肥牛集团多元举措，开创养牛致富新范式

Core Viewpoint - The beef industry in Southern China is becoming a new growth driver for agricultural economic transformation, with the Guangdong-Hong Kong-Macao Greater Bay Area emerging as a key market for beef and dining industry development [3][4]. Group 1: Event Overview - The 2025 Southern Beef Industry Conference and the first Guangdong Chaozhou Beef Hotpot Cultural Festival will be held from December 19 to 21 in Guangzhou, aiming to analyze industry status and decode development genes [5][6][11]. - The event will serve as a platform for showcasing the unique charm of beef cuisine and promoting regional public brand construction, industry cluster development, and farmer income increase [19][20]. Group 2: Company Initiatives - Da Fei Niu Group is committed to promoting the comprehensive development of the beef industry and has established a beef trading platform to empower rural revitalization and drive industry upgrades [26][28]. - The company has initiated a modernized ranch project in Guizhou with a total investment of 500 million yuan, covering an area of 7,800 acres, which will serve as a significant breeding base and contribute to local agricultural development [30][32][33]. Group 3: Industry Upgrades - Da Fei Niu Group is changing traditional breeding models by customizing suitable breeding methods for farmers, effectively improving breeding efficiency and increasing income [37][39]. - The company is optimizing low-efficiency cattle breeds by introducing high-quality breeds through the "Good Cattle South Adjustment" program, enhancing farmers' income levels [41][43]. - The group provides after-sales services, including scientific feeding methods and veterinary support, to reduce risks for farmers [45][46]. Group 4: Technological Integration - The company has launched a "Cattle Raising Assistant" management tool to help farmers manage cattle scientifically and efficiently, featuring functions like traceability systems and supply chain management [50][51][53]. - Da Fei Niu Group plans to introduce advanced technologies, such as drone delivery for beef, to enhance logistics and provide fresh beef delivery experiences [95][100]. Group 5: Community Engagement - The company encourages larger cattle farm owners to become leaders in wealth creation, leveraging their resources and expertise to support the entire industry [76][78]. - Da Fei Niu Group aims to create a vibrant and engaging ranch environment, hosting various activities to promote cultural understanding and tourism [104][110].