“媒体+”架桥，吉林、内蒙古等牛肉主产区企业奔赴大湾区，抢占百亿级市场 | 2025南方牛业大会

Core Viewpoint - The beef industry is becoming a new growth engine for the southern agricultural economy, with the Guangdong-Hong Kong-Macao Greater Bay Area emerging as a key market for beef consumption and collaboration [4][5][10]. Group 1: Event Overview - The 2025 Southern Beef Industry Conference and the first National Chaozhou Beef Hotpot Cultural Festival will be held in Guangzhou from December 19 to 21, 2025 [6][12]. - The event aims to analyze the current state of the industry and decode its development genes [7][8]. Group 2: Market Dynamics - The Greater Bay Area is transforming from a major beef consumption hub to an industrial integration "hub," reshaping the north-south cooperation landscape in China's beef industry [9][10]. - Guangdong consumes over 1 million tons of beef annually, surpassing countries like the UK and France, and accounting for 10% of national beef consumption [39][42]. Group 3: Participation from Northern Regions - Companies from major beef-producing regions like Jilin and Inner Mongolia are actively participating in the conference, bringing customized products for the Chaozhou hotpot market [17][21]. - Jilin is recognized for its favorable natural conditions and mature breeding systems, with several well-known beef processing companies already established [24][25]. Group 4: Consumption Trends - The Chaozhou beef hotpot market is projected to exceed 50 billion yuan in 2025, with a growth rate of 8.1% from 2024 [51][52]. - The average spending per customer for beef hotpot in the Greater Bay Area is expected to rise from 85 yuan in 2020 to 128 yuan in 2025, with a 120% increase in the ordering rate of high-end meat cuts [45]. Group 5: Standardization and Quality - The "Yue Mu You Pin" standard has been introduced to address quality inconsistencies and improve the traceability system in the beef industry [72][73]. - Products certified under this standard will receive media promotion support, enhancing brand visibility and market competitiveness for northern producers [81][82]. Group 6: Media Empowerment - The "Media+" initiative is enhancing the efficiency and impact of supply and demand connections, showcasing northern beef quality through various media platforms [94][96]. - The event represents not only a quality competition between northern and southern beef but also a deep integration of industry resources and a cultural exchange [98][100].