Qi Lu Wan Bao·2025-12-10 16:28Core Viewpoint - The article emphasizes the importance of community-based financial services as a means to enhance residents' quality of life and meet their financial needs, positioning Minsheng Bank's Jinan Branch as a reliable financial partner within the community [1] Group 1: Community Engagement - Minsheng Bank's Jinan Branch has established a network of community branches that provide "zero-distance" services, ensuring that financial services are easily accessible to residents [2] - The community branches offer a range of services, including account inquiries and money transfers, and have specialized teams that assist elderly and disabled individuals through home visits [2] Group 2: Mechanism Innovation - The bank has adopted a dual-driven model of "internal service optimization + external ecological expansion" to enhance community service, creating a collaborative ecosystem that integrates financial services with daily life and public welfare [3] - Minsheng Bank collaborates with community committees and local institutions to offer various services, such as public health consultations and financial education programs tailored to community needs [3] Group 3: Targeted Financial Services - The Jinan Branch focuses on different demographic groups, providing tailored financial services that address specific needs, such as anti-fraud education for the elderly and financial literacy programs for youth [4] - Community branches are equipped with age-friendly technology and simplified banking options to help older adults navigate digital banking [4] Group 4: Commitment to Public Welfare - Minsheng Bank integrates public welfare into its community financial services, participating in local cultural activities and health initiatives to foster community connections [6] - The bank aims to evolve from merely providing financial functions to creating shared value within the community, enhancing its role as a service hub that contributes to residents' well-being [6]