Comcast(US:CMCSA) Businesswire·2025-12-10 17:00Core Insights - Comcast's Xfinity has introduced new national video plans aimed at providing a straightforward pricing structure for consumers, emphasizing value in entertainment [1] Group 1: Company Overview - Comcast's Xfinity is launching national video plans that promise a simple pricing model, which is designed to enhance customer experience and satisfaction [1] - The new plans are positioned to offer the best value in entertainment, indicating a strategic move to attract more subscribers in a competitive market [1] Group 2: Industry Context - The introduction of these video plans comes at a time when the entertainment industry is increasingly focused on consumer-friendly pricing and value propositions [1] - This initiative reflects broader trends in the industry where companies are competing to provide more accessible and affordable entertainment options to retain and grow their customer base [1]