Block's Afterpay Expands Partnerships: Will it Boost Holiday Sales?

Core Insights - Block, Inc.'s subsidiary Afterpay has announced new partnerships to enhance payment flexibility for consumers ahead of the holiday shopping season [1] Group 1: Partnerships and Offerings - Afterpay has formed partnerships with various brands across multiple categories, including Fashion & Apparel (Jenni Kayne, Diesel), Footwear & Outdoors (Hibbett, Tecovas), Jewelry & Accessories (Effy Jewelry), Home & Creative (Z Gallerie), and Beauty (Caliray Beauty) [2][3] - Many of these brands will provide Afterpay services both online and in select retail locations, allowing customers to manage their budgets more effectively [3] Group 2: Consumer Trends and Research - Research indicates that 44% of financially stressed consumers plan to utilize Buy Now, Pay Later (BNPL) services for holiday shopping this year, with 63% of Gen Z consumers preferring BNPL over credit cards due to its transparency [4] - Afterpay's "Pay in 4" service allows customers to split purchases into four interest-free installments, while "Pay Monthly" facilitates larger purchases over time [5] Group 3: Market Performance and Valuation - Block's shares have declined by 27.6% year to date, underperforming the broader industry and the S&P 500 Index [8] - The Zacks Consensus Estimate for Block's full-year 2025 EPS has been revised downward, indicating a projected 28.2% decrease year over year [11] - Block's current valuation is considered overvalued, reflected by a Value Score of C [10]