西凤集团郭拴新：中国白酒行业正处在深刻变革期

Core Viewpoint - The Chinese liquor industry is undergoing a deep adjustment period characterized by policy changes, shifts in consumer structure, and intense competition, as highlighted by the speech at the "2025 China Enterprise Competitiveness Conference" [1][3]. Industry Insights - The Chinese liquor market is experiencing profound changes in consumption patterns, driven by a combination of regulatory adjustments and evolving consumer preferences [1][3]. - The industry is currently in a phase of deep adjustment, marked by three overlapping challenges: policy adjustments, transformation of consumption structure, and competition among existing players [1][3]. Company Strategy - Shaanxi Xifeng Group emphasizes that tradition should not be viewed as conservatism but rather as a foundation for innovation [1][3]. - The company believes that youthfulness in the market does not mean disruption but rather revitalizing classics, focusing on the essence of Fengxiang culture and consumer demand [1][3]. - Xifeng Group has adopted a transformation strategy that balances reduced sales with innovation, avoiding rigidity while remaining rooted in tradition [1][3].