四中全会精神在基层丨小金鱼触网游进大市场

Core Viewpoint - The article highlights the successful transition of a family-run ornamental fish farming business in Xijiu Temple Village, Hebi City, which has leveraged online sales and community support to thrive in the market. Group 1: Business Overview - The ornamental fish farming business is operated by the Li family, with a 200-acre breeding base that includes popular species such as Ranchu, Thai Lion, and Marie, achieving annual sales exceeding 2 million yuan [1]. - The family has built a significant online presence, with a Douyin account boasting 100,000 followers and daily sales of 300 to 400 orders [1]. Group 2: Development and Challenges - The founder, Li Pengfei, transitioned from traditional fish farming to ornamental fish breeding, starting from scratch and developing four to five popular species through a combination of traditional knowledge and modern techniques [2]. - The business faced initial challenges, including low production and limited sales channels, which were overcome by pivoting to online sales in 2022, leading to a significant increase in sales volume [2]. Group 3: Community and Policy Support - Local government support has been crucial, with initiatives aimed at fostering the ornamental fish industry as part of rural revitalization efforts, including resource integration and expert guidance for villagers [3]. - The business has created job opportunities for local residents, contributing to community employment and economic development [3]. Group 4: Future Plans - The business plans to expand its scale by 2026, introducing high-quality fish varieties and enhancing online sales strategies to build a strong brand presence [3].