博瑞传播拟6649万收购布局企业级AI 多业务协同加速数字化智能化转型

Core Viewpoint - The company, BoRui Communication, plans to acquire a 51% stake in MeiJing Technology for 66.49 million yuan, focusing on enterprise-level AI applications as part of its digital transformation strategy [1][3]. Group 1: Acquisition Details - BoRui Communication will purchase 33.26% of MeiJing Technology from its controlling shareholder, Chengdu Media Group, and an additional 17.74% from MeiJing Media, totaling a 51% stake [3]. - The acquisition price is set at approximately 66.49 million yuan, based on assessed market value [3]. - Following the acquisition, MeiJing Technology will become a subsidiary of BoRui Communication and will be included in the consolidated financial statements [3]. Group 2: Business Transformation - BoRui Communication aims to establish itself as a significant capital platform for digital cultural innovation in Chengdu, focusing on digital and intelligent transformation through acquisitions [4]. - The company has made progress in four key areas: cultural consumption, smart management, new media, and gaming, transitioning from traditional media to new media [4][5]. - In the cultural consumption sector, the company has successfully operated the Intangible Cultural Heritage Expo Park, hosting major events with an average daily attendance of 30,000 [4]. Group 3: Performance Overview - For the first three quarters of 2025, BoRui Communication reported total revenue of 435 million yuan, a year-on-year increase of 40.86%, while net profit attributable to shareholders was 7.85 million yuan, a decline of 35.97% [6].