Former LivePerson CEO Launches KID, a Safe Creative AI Device Amid Alarming AI Toy Safety Findings.

Core Insights - KID Company has launched KID®, a creative AI device designed for children aged 4 to 12, emphasizing safety and creativity without ads or internet access [1][12] - The device aims to provide a healthier alternative to traditional screens, addressing concerns about screen addiction and inappropriate content in AI toys [4][5] Product Design and Features - KID features a unique rounded sphere design, promoting tactile interaction, and allows children to create stories and artwork using voice and touch with the help of AI "Buddies" [2][12] - The device operates in a fully protected environment, ensuring no exposure to unsafe content [4][12] Market Context and Motivation - The launch of KID comes in response to increasing scrutiny of AI toys, which have been found to expose children to inappropriate content [4] - The founder, Robert LoCascio, noted the negative impact of adult-oriented devices on children, leading to the development of KID to foster imagination and family connection [5][6] Educational Initiatives - KID Company offers weekly AI safety and creativity classes at its store in Los Altos, California, providing hands-on experience with responsible technology use [11][12] Availability and Promotion - KID is available for purchase ahead of the 2025 holiday season, with a referral program that rewards families for sharing the device [9][12]