从“世界工厂”到“品牌摇篮”“中国造”体育用品出海火热

Industry Overview - Since the "14th Five-Year Plan," China's sports industry has steadily developed, with the total scale reaching 3.67 trillion yuan in 2023, reflecting an average annual growth rate of 10.3% and a value-added of 1.49 trillion yuan [1] - By the end of 2024, the number of national-level specialized and innovative "little giant" enterprises in the sports sector is expected to reach 146, more than doubling from the end of 2022 [1] - In the first half of this year, the total import and export volume of sports goods exceeded 15.5 billion USD [1] Manufacturing Transformation - The shift from manual production to intelligent manufacturing is evident, with companies utilizing automated production lines for sports equipment, significantly increasing efficiency [2] - One company reported that over 70% of its treadmills are exported to more than 100 countries, with a significant share in Europe and Southeast Asia [2] - The production process has evolved from labor-intensive methods to automated systems, reducing the time required to manufacture a treadmill from two days to one [2] Product Innovation - The evolution of treadmills from expensive, bulky, and mechanically operated devices to more affordable, compact, and intelligent models has been driven by the rapid growth of the domestic fitness industry [3] - Innovations include advanced shock absorption technology and the integration of entertainment, social, and health management features into fitness equipment [3] Environmental and Technological Advancements - Companies are focusing on enhancing the technological and environmental aspects of their products, with a significant portion of production aimed at international markets [4] - One company produces sports ball inner linings with 70% of its products exported, including eco-friendly options used in the Paris Olympics [4] - The shift towards using recycled and bio-based materials in product manufacturing aligns with global sustainability goals [4] Brand Development and Market Expansion - The 2025 China International Sports Goods Expo showcased various smart fitness equipment, highlighting the success of domestic brands like IMPULSE, which has penetrated over 100 countries [5] - The complete supply chain for fitness equipment in China provides companies with confidence to develop their own brands and expand internationally [5] Future Directions - The future of the sports goods industry will focus on international expansion, leveraging digital technology to enhance management and operational efficiency [6] - Experts suggest that companies should establish overseas R&D and production bases to improve international operations and supply chain resilience [6] - There is a call for a multi-faceted approach to elevate Chinese manufacturing on the global stage, emphasizing technological upgrades and the development of advanced manufacturing clusters [6]