马年春晚主标识，由何而来？设计师独家揭秘

Core Viewpoint - The theme of the 2026 Spring Festival Gala is "Qiji Chicheng, Shihubuodang," symbolizing the spirit of progress and determination to create miracles in the new era [1][9]. Design Concept - The designer, Gu Yongjiang, has been creating the main logo for the gala for four consecutive years, focusing on traditional Chinese culture and aesthetics [3][11]. - The phrase "Qiji Chicheng" consists of characters with the radical for horse, creating a sense of sequence, but the team decided to return to the beauty of the Chinese characters themselves for broader representation [4][11]. - The design incorporates classic elements of traditional Chinese patterns such as cloud patterns, thunder patterns, and circular patterns [6][15]. Symbolism and Cultural Significance - The term "Qiji" refers to a fine horse, embodying the Chinese spirit of exploration and relentless pursuit [9]. - The design aims to convey a sense of boundless energy and an unyielding spirit, reminiscent of the Great Wall's strength and the unstoppable momentum of a gallant horse [8][17]. - The creation of a new auspicious culture is emphasized through the combination of visual symbols and new auspicious phrases [17].