Jin Rong Jie·2025-12-11 01:31Core Viewpoint - The appointment of Wu Yue, President of LVMH Greater China, as a non-executive director of Pop Mart is seen as a strategic move to enhance the company's marketing and product resources, particularly for its Labubu brand [1] Group 1: Appointment and Implications - The appointment of Wu Yue is expected to strengthen confidence in Pop Mart's ability to leverage strong marketing and product resources to enhance the appeal of Labubu [1] - This move signals a positive outlook amidst market concerns regarding the sustainability of growth for Labubu and Pop Mart [1] Group 2: Industry Recognition and Expertise - The collaboration with a prominent business leader like Wu Yue highlights the high recognition of Pop Mart's intellectual property (IP) in the fashion and entertainment sectors [1] - Wu Yue's 20 years of experience at LVMH Greater China may contribute to talent acquisition, high-value membership systems, and the expansion of Pop Mart into the fashion jewelry sector [1]