Chan Ye Xin Xi Wang·2025-12-11 01:34Overview - The aging population in China is driving the rapid rise of the "silver economy," with a strong demand for easy-to-swallow, low-sugar ready-to-eat health products among the elderly, creating a stable consumer group [1] - The health awareness of the general public is increasing, leading to a shift in health maintenance from being exclusive to the elderly to being integrated into the daily lives of younger generations, who are adopting a "light nourishment" concept [1][11] - The ready-to-eat health product market in China is projected to reach a market size of 217.1 billion yuan in 2024, with a year-on-year growth of 10.5% [1][11] Market Characteristics - Common ready-to-eat health products include ready-to-eat donkey-hide gelatin, fresh stewed bird's nest, ready-to-eat ginseng, and others, each targeting different consumer demographics [3][4] - The consumer base for these products has expanded beyond the elderly to include young professionals and health-conscious individuals [7] Development History - Prior to 2000, the market primarily consisted of traditional health ingredients, with the introduction of initial ready-to-eat products occurring in response to consumer demand for convenience [3] - The concept of ready-to-eat health products has evolved significantly since 2016, expanding to include a variety of products that emphasize freshness and natural ingredients [3][4] Market Policies - Recent policies in China emphasize food safety and quality control, requiring strict compliance from ready-to-eat health product manufacturers, thereby promoting industry standardization and high-quality development [6][7] Industry Chain - The industry chain includes suppliers of raw materials, production, and packaging, with a growing focus on meeting the needs of younger consumers and adapting marketing strategies accordingly [7][9] Sales Channels - The online sales channel for ready-to-eat health products is expected to account for 52.8% of the market by 2024, surpassing traditional offline channels [9][10] Competitive Landscape - The market exhibits a varied competitive landscape, with certain segments like ready-to-eat donkey-hide gelatin and fresh stewed bird's nest showing oligopolistic characteristics, while other segments remain fragmented with opportunities for smaller brands [12][13] Future Trends - The industry is expected to continue evolving towards snack-like, convenient forms, with an emphasis on innovative combinations of ingredients to meet specific health needs [14]