北京山谷的破圈之道？中国电建地产以“文旅理科生”的思维作答

Core Viewpoint - The article discusses the challenges faced by the cultural tourism real estate sector in China, highlighting the need for practical solutions and comprehensive planning to create sustainable and livable communities, as exemplified by China Electric Power Construction Real Estate's approach in the Beijing Valley project [1][3][23]. Group 1: Industry Challenges - Many cultural tourism projects are trapped in a cycle of "concept easy to create, implementation difficult," leading to short-lived success [1]. - There is a prevalent "偏科" (subject bias) phenomenon in cultural tourism real estate, where projects either lack necessary amenities or focus too much on short-term attractions, neglecting essential services like healthcare [3]. Group 2: Company Strategy - China Electric Power Construction Real Estate adopts a "scientific" approach to address the shortcomings in cultural tourism real estate, focusing on comprehensive family needs through extensive research and planning [3]. - The company has invested significantly in healthcare facilities, constructing a nearly 4,000 square meter rehabilitation hospital equipped with advanced medical technology, including MRI, CT, and ultrasound machines [5]. Group 3: Unique Offerings - Beijing Valley has developed a unique health management model involving a team of clinical doctors, traditional Chinese medicine practitioners, health managers, and nutritionists, addressing the healthcare needs of residents [7]. - The project features a combination of "medical care + hot springs," utilizing natural therapeutic hot spring water sourced from 2,600 meters underground, which has proven health benefits [7]. Group 4: Community and Lifestyle - The project includes various community amenities such as a community cafeteria, restaurants, and recreational facilities, catering to both short-term vacationers and long-term residents [9]. - Beijing Valley emphasizes outdoor spaces and community engagement, offering activities and events throughout the year to foster a sense of belonging among residents [19][21]. Group 5: Product Development - The new "Mountain Series 2.0" product line features innovative designs that maximize natural light and ventilation, enhancing living comfort [12][14]. - The project incorporates private hot spring pools in residential units, providing a unique and therapeutic living experience [16]. Group 6: Service Commitment - The company has established a service response mechanism, ensuring timely communication and resolution of resident issues, enhancing the overall living experience [16].