四大布局掘金私域新蓝海，梦饷科技发布2026美妆保健战略

Core Insights - DreamX Technology successfully held the 2025 Beauty and Health Merchant Conference, showcasing strong growth momentum in private domain e-commerce and discussing new trends, category incubation strategies, and growth paths [1] - The company outlined four major strategies for 2026, including upgrading the "Good Goods Strategy," enhancing content, deepening AI empowerment, and creating an open ecosystem for sustainable growth [1][3] Group 1: Company Performance - DreamX Technology's platform achieved significant sales growth, with top brands like Lin Qingxuan and Weinuona reaching new sales highs, and Lin Qingxuan's sales increasing by over 120% year-on-year [2] - Emerging brands such as Houchen and CEMOY experienced explosive growth, with some brands achieving over 400% growth [2] - The platform's conversion rate in the same category is 5 to 8 times higher than that of external networks, indicating strong market validation of its private domain seeding and new product incubation capabilities [2] Group 2: Strategic Directions - For skincare, the focus will be on core categories like anti-aging and eye/neck care, targeting high-demand markets with low penetration [3] - The color cosmetics category will introduce more well-known brands, leveraging exclusive pricing and upgraded efficacy to stimulate sales growth [3] - The health products sector will target anti-aging, women's health, and herbal wellness, with a focus on popular categories like NMN and weight loss probiotics [3] Group 3: Empowerment and Collaboration - The company plans to enhance its "+1 Exclusive Product Mechanism" to provide brand customization and high commission incentives for merchants [3] - It will optimize live streaming arrangements and strengthen the synergy between merchant and platform live streams [3] - The platform aims to improve its online and offline integrated operation system to help brands achieve comprehensive traffic generation and user lifetime value extraction [3][4]