贵州：高速公路服务区特色服务助推文旅融合发展

Core Insights - The Daluoshan Service Area in Guizhou has successfully integrated economic and social benefits since its opening on September 29, 2023, hosting over 360 activity groups and more than 10,000 visitors, while providing red culture education to over 340,000 people [1] - The service area serves as a significant cultural showcase, emphasizing the Long March history and promoting tourism and commercial innovation [1] - Guizhou is advancing a new "road economy" ecosystem by integrating tourism, commerce, and culture through its highway service areas, achieving over 400 million yuan in revenue during the 14th Five-Year Plan period [1] Group 1 - The Daluoshan Service Area is the first service area in Guizhou for travelers entering from Chongqing, featuring red cultural elements from historical events like the Zunyi Conference and the Battle of Laoshan [1] - The service area has created a new business model that maximizes commercial value while promoting regional tourism [1] - It offers basic services such as rest, dining, and fuel, alongside cultural exhibitions and creative product sales, making it popular among visitors [1] Group 2 - The Xijiang Service Area in Qiandongnan has transformed traditional service area functions into a comprehensive cultural and tourism hub, leveraging its unique location [2] - It employs a "service area + employment + industry" model, creating over 100 local jobs with an 80% local employment rate, thus supporting community development [2] - The service area has successfully attracted over 30,000 visitors annually to nearby villages, boosting local industries such as dining, lodging, and agricultural product sales [2] Group 3 - The Zhenan Service Area has partnered with local towns to promote regional agricultural products, achieving a revenue of 480,000 yuan, which accounts for 18% of the service area's total annual revenue [3] - The Wengkun Hot Spring Service Area has integrated Miao and Dong cultural elements, enhancing the travel experience and increasing visitor dwell time [3] - It effectively combines local cultural festivities and culinary offerings into the service area, promoting cultural exchange and enhancing operational efficiency [3]